Hispano Tex

Viva Magenta: new Pantone color 2023

Welcome to Magentaverse

Viva Magenta is officially the 2023 Pantone Color of the Year

2023 started with the announcement of the color of this year, and we can’t like it more: Viva Magenta vibrates with vim and vigor.

Every year, the Pantone Color Institute uses color psychology and in-depth research of color influences in society to determine what color speaks for design trends across industries including web design, fashion, generational marketing, and beyond.

We are sure that deep saturated Viva Magenta will leave its mark in 2023. Both the color and its name feel powerful and celebratory and Pantone Color Institute describes it as “expressive of a new signal of strength” and “a pulsating color whose exuberance promotes a joyous and optimistic celebration.”

Get to know Viva Magenta

Magenta might not be the first color that comes to mind when you think of nature, but it’s not a completely artificial shade. In fact, Viva Magenta was inspired by one of the oldest natural dyes — a red derived from a scale insect, cochineal.

While Viva Magenta descends from the red family, it also leans towards pink. Color psychology tells us that red hues tend to communicate passion, love, power, vigor, and urgency. Meanwhile, pink shades are associated with romance, playfulness, caring, and youth.

Viva Magenta strikes a balance between red and pink — communicating power with a touch of playful rebellion.

Our Viva Magenta fabric – 100% cotton

Viva Magenta fabric has the potential to give your collection a pop of color or complement other designs:

This textile is Half Panamá, its composition is 100% cotton and 230gr/m2 of weight.

Viva Magenta color palettes

The Pantone Color Institute chose Viva Magenta in part to reconnect with and draw inspiration from nature. Unsurprisingly, their suggested “magentaverse” color palette includes several muted, natural colors like Pale Dogwood, Gray Sand, Fields of Rye, and Plein Air. 

Viva Magenta is definitely going to define the fashion, home textile industry and the graphic designs for 2023. If you are a fan of this bright color like us, send us a request to get samples of this color.

If you are interested in VIVA MAGENTA fabric or need more information, please complete the form and we will contact you with more information.